Operations Strategy | Recruitment Systems | Project Management
SEO Scholars
Recruitment campaign repositioning for a high-intensity NYC academic program
The Challenge
A 700-hour academic commitment was being marketed through institutional messaging that failed to reflect the program’s community impact, student experience, and long-term value.
The Solution
Directed and produced a recruitment campaign that reframed the program around identity, belonging, and long-term opportunity rather than logistics alone
The Impact
- 30% increase in student applications
- Branded marketing asset established for future recruitment and admissions cycles
Systems Development | Operations Support | Community Engagement
NYC Men Teach
Educator pipeline engagement strategy for Mayor de Blasio’s citywide representation initiative
The Challenge
Prospective educators were disengaging throughout the certification process due to administrative complexity, inconsistent communication, and lack of coordinated support.
The Solution
Conducted a friction audit of the educator pipeline, redesigned engagement workflows, and led the development of large-scale events and initiatives focused on retention and community-building
The Impact
- Improved participant retention and follow-through across a 7,000+ multi-stage educator certification pipeline
- Launch of NYC Men Teach’s first school supplies drive, directly supporting first-year educators
- Strengthened coordination across recruitment and onboarding initiatives
Operations Strategy | Systems Thinking | Digital Infrastructure
Multi-Platform Digital Ecosystem
Cross-platform strategy across LinkedIn, Instagram, and Threads
The Challenge
A fragmented digital presence created inconsistent messaging, disconnected audience experiences, and low conversion across platforms.
The Solution
Rebuilt the digital ecosystem to create alignment between messaging, audience engagement, and conversion strategy across all channels
The Impact
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